A Beauty Facade

Every woman dreams of having her very own Sephora a few steps away from her bedroom. A room full of countless products that are just waiting to satisfy all of her beauty needs. Sadly, this will remain a vivid fantasy to most women but for Patty Roeser, this highly desirable room full of beauty treats exists and is just a walk downstairs for her. This is one of the perks of Patty’s job as she has worked in the beauty industry for twenty years.

Patty first experienced life in the beauty industry when she was a salesgirl at a cosmetic counter for the department store, Powers, during her college days. Patty “loved [her] work, but [thought] it was just a temporary part-time job.”

Much to her surprise once she had graduated and was working “as a sales rep for a hardware company dealing with shipments of nuts, bolts, screws, and nails,” she got a call from Revlon asking her to be their Account Coordinator for Dayton’s. While she may have been out of the beauty industry for a while, she quickly found her niche again. In fact, within one year of working for Revlon, she was promoted three times!

After having great success with Revlon, Patty was able to choose where she wanted to go and work next. She decided on household company, TIGI, where she is their National Accounts Manager. At TIGI she oversees all the North America buying of JC Penney Salons, Chatters Salons in Canada, Trade Secret beauty, and Haircuttery, as well as others accounts.

While her voice is heard as she handles more than twelve million in sales, Patty has learned that “the beauty business is just business. It’s numbers, turns, promotions; ad calendars which follow the same protocol as hardware or dog food companies.”

Despite this unexpected reality of the industry, Patty loves what she does and will always remain loyal to the beauty industry. However, she does have a warning for anyone who wants to work in this field. She says that in order to survive in this industry you must be able to accept that “working in the beauty industry is as cutthroat as any industry and requires a very hard outer core because there isn’t much beauty in the beauty business.”

(Patty with her daughter Cally on the right and family friend Afton on the left.)

Fabulous Five:

Age: 50, but because of ageism that runs rampant in the beauty industry, Patty will only say that she has been in the beauty industry for thirteen years so that no one can pinpoint her age.

Current Residence: Eden Prairie, MN, when she’s not traveling three to four days a week to Washington D.C., Kansas, Dallas, and Toronto.

Favorite cosmetic brand: “Clinique, I know this is not an expected answer, but they give solutions at the most moderate price. For color products, I choose smash box because they have the best new stuff and color.”

Favorite beauty icon: “Audrey Hepburn, she is the epitome of timeless, classic beauty.”

Best make-up advice: “Be you because if you wear what makes you feel good your looks will show it. There is nothing less attractive than someone trying to wear what is in, a costume look, over what flatters them. We are who we are and that is enough.”

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Feed Your Face: Eating Your Way to a Better Complexion

The 3 foods that transform skin from a drab, dull, dead surface to a clear, smooth complexion.

As the sun’s rays trickle into your room causing your eyes to gently pop open, you stretch out the kinks from last night and hop out of bed feeling refreshed after having your favorite dream (the one where you marry Robert Downey Jr.). You rub the sleep out of your eyes and make your way into the powder room where your dreamy smile quickly disappears as your less than perfect complexion is starring back at you. Your inner voice begins to wonder if the saying “you are what you eat” is really true? In this case, it’s undeniable; your greasy, pimply complexion could easily be mistaken for last night’s pepperoni pizza.

Luckily, hope is not lost and you can eat your way out of blemishville! Who is apart of the acne army you ask?  Well, it’s the everyday food that most of us encounter on a daily basis.

1.The general of the acne army is: Water

No, it doesn’t have to be imported water from the Swiss Alps; the tap water from your faucet still carries the magic powers that create a flawless face. By drinking water you will provide your body with the needed hydration that that allows the body to increase it’s overall moisture. This will give your skin the dewy complexion everyone is striving for as well as eliminating the dreaded puffiness around your eyes. (This means giving up at least one can of diet coke a day!)

2.Your next secret weapon is: Strawberries

Strawberries contain salicylic acid (yes, that’s the main ingredient in most acne topical creams). Salicylic acid removes dead skin cells causing your pores to shrink as well as shrinking existing blemishes. Also, strawberries reduce redness and soften the skin, so that your adult skin can once again feel as soft as a baby’s bum!

3. Another red fruit, some still mistakenly called it a vegetable, that kicks butt in the name of clear skin is: Tomatoes

Tomatoes are most useful if you have oily skin because tomatoes act as an astringent, which naturally balances out an oily complexion. Once oil levels are balanced there is less of a chance for blackheads and breakouts to occur. The tomato also has high levels of Vitamin A&C, which brighten dull skin. However, if you are like me and hate tomatoes with a fiery passion, you can simply make a tomato facial or even put tomato slices on your face to see the same results as incorporating tomatoes into your diet.

But, if the thought of mashing up tomatoes still disgusts you there is a line called Yes To Tomatoes, which uses tomatoes as well as other organic ingredients that will give you similar results without actually having to deal with a real tomato. These products can be found at your local Walgreens and range from $7 to $20.

Turn your living room into the latest deluxe spa by trying this at home facial: Strawberry Facial Mask Recipe

  • 1 Egg
  • 1 cup sliced Strawberries
  • 2 teaspoons Baking Soda
  • 1 tablespoon organic Honey
  • 1 tablespoon Plain unflavored Yogurt, with active cultures

Mix all the ingredients together until you have a smooth paste and apply it to your face keeping your eye area clear. Then leave the mask on for 8 minutes. After 8 minutes have passed remove the mask with a damp, cold washcloth.

This mask is the perfect at home facial because the strawberries remove the dead skin cells and soothe redness, the baking soda acts as an exfoliant removing dirt, and the honey, yogurt combination tightens the skin while leaving the face velvety smooth.

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What’s in Your Bag Wednesday!

Hello readers, I know that today is Tuesday but for my blogging final, I have to post my WIYBW post early. So enjoy this Tuesday afternoon treat as you get to read the latest WINYBW post a whole day early! The latest What’s in Your Bag girl is  The Fashion Pawn, Caumera Juanese.

Champagne and Oreos:Where is your purse from?

Caumera Juanese: I took the sensible route and bought my bag from Forever 21. I am usually not an advocate for things from Forever 21 being so involved in the fashion world, but I needed a new bag and didn’t want to spend a fortune.  Trust me, I dream of the days when I’m famous and shopping at Forever 21 is in my past.

CAO: Why did you buy your purse?

CJ: I bought my purse because it was on sale ( I got it for $15 bucks), its brown, and its in between small an big. I’m always looking for bags to hold my camera and such and since it reminded me of a professional camera bag, I couldn’t past it up!

CAO: What is your purse’s main function?

CJ: My purse usually holds my notebooks, pens, wallet, ipod and phone. Sometimes it holds my camera and macbook depending on what I’m planning for the day. I always have some Ghiradelli Chocolate Squares in my bag to save for a rainy day!

CAO:What beauty products are always in your purse?

CJ: You caught me with sweat pea body spray in my bag, but I usually alternate between the scents I use. Sometimes it’s Love Spell by Victoria Secret, others time its Oceans Groove by Escada.

I hardly wear lipstick except for special occasions but I love chapstick, I always have a Blistex Deep Renewal in my bag.

I currently am using Avon Glimmersticks eyeliner, but I’m in need of a change. I’ve been using it forever! Though it’s amazing, I don’t have an AVON lady while out here in SF.

I like using Define A Lash by Maybeline Mascara and carrying it in my bag just incase I end up going somewhere later.

I also keep a hand lotion in my bag for the unexpected spell of dry hands and right now I’m using Victoria’s Seret Acai Berry and Magnolia hydrating body lotion. It feels like liquid silk!


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How to Get a Flawless Face in 5 Minutes!

All right make-up doubters, I’m about to put you in your place! You gripe that putting on make-up is just too time consuming for your hectic life. Well, that excuse may have worked in the past but not ANYMORE! Thanks to make-up artist Carmindy, from TLC’s What Not To Wear, you can put on your face in a mere 5 minutes! That’s right, 5 minutes! So now that you are aware of this information, there is no excuse to go out in public looking like a hot mess! Watch the video below to see how quick and easy it is to put together a daytime make-up look. Then you should also watch my Vuvox slideshow below for product recommendations!

Vodpod videos no longer available.

5 Minute Face, posted with vodpod
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Glamour Playground Guest Blogs

Fitness guru Ms. Kylee Jo Seifert aka Glamour Playground tells us how to stay healthy and fit while still having a social life!

Drinking While Maintaining A Healthy Lifestyle

Social drinking is just part of, well, being social. There is nothing wrong with it while trying to maintain a healthy lifestyle, as long as you are smart about the choices you make. Of course completely cutting drinking out of your life is the best thing to do but let’s be honest, most people are not willing to make that sacrifice. If you attempt to completely deprive yourself from drinking and are not ready to make that commitment, you will just make yourself go crazy. Instead, use the following tips to help you stay fit and lean while still enjoying social drinking from time to time.

1. Pick and stick to a good drink choice.

There are literally thousands of drinks to choose from when you are out drinking, but be mindful that most of them are full of sugar and calories (two things that are never your friend, especially on a night out). Most of those big, fruity, syrupy drinks can range anywhere from 500 or more calories per serving and 70 to 100 grams of sugar. Which means you are putting an unnecessary amount of extra calories into your body that are loaded with unforgiving amounts of sugar. Using pop as a mixer can also be a hidden culprit due to the high fructose corn syrup that lingers in each serving. Instead, try to stick to a clear alcohol and mixer. A good suggestion would be vodka with water or if you need that little kick, soda water. By adding fruit like lemons and limes, you will be getting some antioxidants and a little vitamin c as well. Steer clear of any drink with tonic in it. Although it may seem like a positive alternative, it too is loaded with grams of sugar.

2.  Empty Calories.

Alcohol contains approximately seven calories per gram. This means that you are putting extra calories into your body that possess almost no nutrients. To avoid this causing a downfall in your daily calorie consumption, plan ahead. On nights that you know you are going to be consuming alcohol, eat a dinner that is full of protein and lots of satisfying veggies. This will provide your body with its necessary nutrients and help to control your appetite.  Avoid carbohydrates with all your might! A night full of drinking and carbs is the perfect way to start growing that beer gut, if that is the route you wish to take.

3. Wine benefits!

If you are going to be drinking, you may as well drink something full of nutrients and antioxidants, right? Red wine is going to be your best bet for these two things, but white wine is a runner up so really either is a decent choice. Be aware of how many glasses you consume, as wine is naturally high in calories. Drinking a wine spritzer (half wine and half diet soda) will help lower the amount of calories.

4.  Beer drinkers attention, please!

Some people’s thirst can only be quenched by beer and there is absolutely nothing wrong with that. You will be surprised to find out that the best way to drink beer is by consuming one or two dark beers instead of multiple light beers. Once again, dark beers are a nutrient and antioxidant rich beverage. On top of that, it usually will take you longer to drink an entire dark beer.

5.  Late night snacking is a no no.

It is so easy to fall into the temptation of a post party night snack. Whether you’re thinking pizza, ice cream, or some greasy drive through food, this is going to be a downfall to maintaining your lean physique. If you must have a snack when you get home, try having something prepared. Perhaps veggies or lean protein such as carrot sticks or grilled chicken, as mentioned before carbohydrates and drinking should never go hand in hand.

6. Working out is going to make a world of difference.

Try to fit in a good, high calorie burning workout before you go out for the night. This will get your metabolism going and allow you to burn more calories. It may seem too difficult to bare but try working out in the morning as well. Even if you don’t feel you have the energy, really push yourself as much as you can. You just might be delightfully surprised at how good you will feel after it. Exercising will help you sweat out all of the toxins you put into your body the night before quicker than if you were to wait it out.

Social drinking is part of our society and it is completely acceptable, so never beat yourself up after a night out. It is something we do at bbq’s, to celebrate birthdays, watch sporting events, or just spend time with friends. As long as you drink in moderation and use these tips, you will be able to maintain a healthy and fit lifestyle.

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How to Get the Perfect Smokey Eye

Every woman has her go to beauty routine when she wants to turn up the heat and look super sexy for a night out on the town. Practically every woman’s routine includes the smokey eye. The smokey eye is a classic and always will be. In fact, the smokey eye can be created with almost any color family, thanks to make-up artists playing around with different eye shadow colors. So, don’t you want to know how to apply a smokey eye that makes your eyes’ color so vibrant they almost look fake?

Of course you do! So watch Sephora’s tutorial of how to create the smokey eye then check out my Vuvox slideshow to see which colors enhance your eyes the best!

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What’s in Your Bag Wednesday!

My next What’s in Your Bag Girl is Amanda Plummer a fine art major at The Academy of Art University. Amanda is from Fort Myers, Florida and instead of being a traditional beach bum, Amanda is more of a tomboy. Despite her rough around the edges personality, Amanda’s purse is actually full of make-up goodies!

Champagne and Oreos: Where is your purse from?

Amanda Plummer: My purse is from Roxy and it always has my  sketchbook, wallet, ipod, camera, make-up bag, fold-up brushes, sunglasses, and keys in it. You know all the girly everyday necessities!

CAO: Why did you buy your purse?

AP: My purse is from Roxy, and I bought it because my other Roxy bag’s handle came undone (it was braided leather), and I wanted another Roxy bag because the Roxy brand fits my style the best and of course it’s the perfect size!

CAO: What’s your purses main function?

AP: It’s main function is to carry around my life whether I’m going to school or going out. I need to have all of my essentials with my at any given time. I never know what

CAO: What beauty products are always in your purse?

AP: I always have Burt’s Bees lip balm, CoverGirl Professional Super Thick Mascara, Aerie Abigail perfume, CoverGirl eye shadows, Maybelline Smooth Mineral Powder, CoverGirl blush, hand sanitizer, black eyeliner, make-up brushes, and Aerie lotion.

If you want to be a What’s in Your Bag Your Bag girl leave a comment with your contact information!

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