Every woman dreams of having her very own Sephora a few steps away from her bedroom. A room full of countless products that are just waiting to satisfy all of her beauty needs. Sadly, this will remain a vivid fantasy to most women but for Patty Roeser, this highly desirable room full of beauty treats exists and is just a walk downstairs for her. This is one of the perks of Patty’s job as she has worked in the beauty industry for twenty years.
Patty first experienced life in the beauty industry when she was a salesgirl at a cosmetic counter for the department store, Powers, during her college days. Patty “loved [her] work, but [thought] it was just a temporary part-time job.”
Much to her surprise once she had graduated and was working “as a sales rep for a hardware company dealing with shipments of nuts, bolts, screws, and nails,” she got a call from Revlon asking her to be their Account Coordinator for Dayton’s. While she may have been out of the beauty industry for a while, she quickly found her niche again. In fact, within one year of working for Revlon, she was promoted three times!
After having great success with Revlon, Patty was able to choose where she wanted to go and work next. She decided on household company, TIGI, where she is their National Accounts Manager. At TIGI she oversees all the North America buying of JC Penney Salons, Chatters Salons in Canada, Trade Secret beauty, and Haircuttery, as well as others accounts.
While her voice is heard as she handles more than twelve million in sales, Patty has learned that “the beauty business is just business. It’s numbers, turns, promotions; ad calendars which follow the same protocol as hardware or dog food companies.”
Despite this unexpected reality of the industry, Patty loves what she does and will always remain loyal to the beauty industry. However, she does have a warning for anyone who wants to work in this field. She says that in order to survive in this industry you must be able to accept that “working in the beauty industry is as cutthroat as any industry and requires a very hard outer core because there isn’t much beauty in the beauty business.”
(Patty with her daughter Cally on the right and family friend Afton on the left.)
Age: 50, but because of ageism that runs rampant in the beauty industry, Patty will only say that she has been in the beauty industry for thirteen years so that no one can pinpoint her age.
Current Residence: Eden Prairie, MN, when she’s not traveling three to four days a week to Washington D.C., Kansas, Dallas, and Toronto.
Favorite cosmetic brand: “Clinique, I know this is not an expected answer, but they give solutions at the most moderate price. For color products, I choose smash box because they have the best new stuff and color.”
Favorite beauty icon: “Audrey Hepburn, she is the epitome of timeless, classic beauty.”
Best make-up advice: “Be you because if you wear what makes you feel good your looks will show it. There is nothing less attractive than someone trying to wear what is in, a costume look, over what flatters them. We are who we are and that is enough.”